Create a fun and rewarding future through business ownership with a Smash Park entertainment venue franchise.


Explore why a Smash Park “eatertainment” franchise opportunity may be exactly what you are looking for to reach your professional goals. See our FDD for more information.

What experience do I need to become a Smash Park franchise owner?

We are looking for people who want to get things done but understand that a hard day’s work can be a blast to enjoy. Franchise owners should have some restaurant experience, the ability to network throughout their community and excel at team management and team building. Our owners embrace the vision of the brand and appreciate the importance of our standards. Passive ownership will be considered; however, the operating partner must hold a minimum equity position in the franchised business of five percent. Regardless of your background or experience, if you’re selected to be a Smash Park franchise owner, we’ll provide the training, tools, and information you need to open your entertainment venue franchise and operate it effectively.

Financial qualifications: For a leased facility, a franchise owner should have a minimum liquidity of approximately $1.5 million and a minimum net worth of $6.5 million or greater.  A franchise owner planning on building a Smash Park venue should have a minimum liquidity of $4.5 million and a minimum net worth of $19 million or greater.

What is provided as part of the Smash Park franchise program?

As a franchise owner, Smash Park Franchising, LLC will provide an initial training program for franchise owners at the affiliate-owned location in West Des Moines for three to seven weeks, depending on attendee (three weeks for assistant kitchen manager, five weeks for kitchen manager, asst general/asst managers, and seven weeks for franchise owner, operating partner, designated/general manager). Access to specifications for design and build-out of facilities will be provided by designated architects to create the Smash Park location your guests will rave about. All entertainment venue franchise owners will have access to the Smash Park proprietary confidential operations manual which will provide guidance or recommendations on essential business functions. In addition, Smash Park franchisee owners will have full access to our propriatary software, developed and maintained in house by Smash Park Entertainment Group, designed specifically for marketing and operating a Smash Park location.

How much will the Smash Park franchise program investment cost me?

The total initial investment necessary to begin operations is estimated to range from $2,526,212 to $4,853,997 for a typical leased location and $6,289,421 to $11,584,817 for a greenfield location; these ranges include an Initial Franchise Fee of $40,000 and a Site Selection Fee of $10,000. Please see Items 5 and item 7 of the FDD. Smash Park will provide discounts for multiple units. As with any new venture, it’s important to have adequate capital to fund the initial business growth stages.

Are there ongoing fees to pay?

We charge a royalty fee equal to 5% of gross sales. Franchise owners are also expected to pay technology service fees and a proprietary software platform fee. For complete details on all program fees, please refer to our Franchise Disclosure Document. These fees allow us to fund our ongoing support services and the continued development of training programs, supply channels, marketing tools, and systems upgrades.

Is financing available?

While we do not provide direct financing to franchise owners, we may refer to financing sources on a case by case basis.

How do I get started?

If you’re interested in learning more about how to open a Smash Park entertainment venue franchise, contact us at (515) 316-9799 or franchising@smashpark.com*. We’ll discuss the possibility of setting up a meeting, speaking with our key management staff, and receiving our FDD (Franchise Disclosure Document) which contains important information about our franchise offer and our system that you’ll need to make an informed decision.

Are there any advertising fees?

Franchise owners will be required to spend 1% (this may be increased to up to 2%, with prior notice) of gross sales on local marketing and promotions in their territory. Owners will also contribute 2% of gross sales into the brand development fund.

What is the term of the agreement?

The initial term of your agreement is ten years, with two subsequent successor agreement options of ten years.

People Want Fun, Games and Food

A quarter of Americans want more venues that offer both an activity and food and drink, and 21% said they are willing to pay more at an “eatertainment” venue versus a traditional one.

Smash Park Sits Comfortably within a Growing Industry

The Fast-Casual segment of the restaurant industry has grown dramatically over the last decade.